Poll: Likely Latino Voters
By David Binder Research
KEY FINDINGS
A recent survey conducted by David Binder Research of 600 self-identified Latino voters in California demonstrates that Latino voters are a large, targetable, swing group in the Governor’s race, with more than one-third of Latino voters being undecided.
Republican Chad Bianco holds a large lead among Latino voters, receiving 20% support, with fellow Republican Steve Hilton trailing considerably at 6%.
Eric Swalwell (9%), Xavier Becerra (8%) and Katie Porter (7%) are the leaders among the Democratic candidates, with Steyer at 5% and Villaraigosa at 4%. The other candidates – Tony Thurmond, Betty Yee and Matt Mahan – each receive 1% or less of the total vote.
Below shows a summary table for all Latino voters and for Republican and Democratic Latinos. Over 40% of Democrats are undecided, highlighting the importance of each gubernatorial campaign making the case to this large, persuadable group of voters.
| All Latino Voters | Republican Latino Voters | Democrat Latino Voters | |
| Chad Bianco | 20 | 54 | 8 |
| Eric Swalwell | 9 | 0 | 13 |
| Xavier Becerra | 8 | 4 | 11 |
| Katie Porter | 7 | 2 | 6 |
| Steve Hilton | 6 | 23 | 1 |
| Tom Steyer | 5 | 3 | 7 |
| Antonio Villaraigosa | 4 | 2 | 6 |
| Other Candidates | 5 | 1 | 5 |
| Undecided / might skip | 36 | 12 | 43 |
Survey Methodology: David Binder Research conducted a survey of 600 voters in California who identify as Latino or Hispanic. The survey was conducted between February 19th and 23rd, 2026, in English and Spanish at the choice of the respondent. The margin of error is ±4.0%. Voters were interviewed by phone and online (email and text to web) utilizing information from the voter file. Ballot titles and party registration, as provided on the actual ballot, were provided to respondents.