Today’s News

Both Democrat and Republican parties are struggling to appeal to Latino voters By: KCBS Radio
How Latino voters are seeking to shape Colorado congressional races By: The Latin Times
Hate crimes spike during election years and Latinos are a potential target amid anti-immigrant sentiment By: The Latin Times
Faith, family and hatred of progressive policies: The power of Latino evangelicals spreads across the United States By: El País
Groups claim South Florida districts are racially gerrymandered for Hispanics in lawsuit By: The Washington Post
Ana Navarro drops painfully brain-dead take: Latinos support Trump to ‘pass as’ more American By: BizPac Review
Texas, Florida are still the biggest Latino hubs, but highest growth rate comes from unexpected states By: The Latin Times
Trump holds a rally in the South Bronx as he tries to woo his hometown By: AP News
Trump makes pitch to black and Latino voters in New York By: BBC
Latino voters look to sway Colorado congressional races, ballot measures By: Axios
Arizona Latinos weigh disappointment with Trump and Biden, especially on the border By: NBC News
Trump goes on the hunt for the Latino vote in the Bronx amid cries of ‘build the wall!’ By: El País
Arizona, the state where Biden could lose the presidency By: El País
Neither Trump nor Biden can win without Latinos: An X-Ray of 36 million voters By: El País
The truth about Latino voters in 2024 is bad news for Biden — and Trump By: MSNBC
North Carolina group braves hot temperatures in a mission to get Latino voters registered By: USA Today
California GOP brushes off Kristi Noem dog controversy ahead of convention By: Politico

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Featured Opinions

The Future is Latina.

By Mike Madrid When Mayra Flores shocked the political establishment by winning a special election in a Texas congressional district…


How America’s Largest Minority Is Transforming Democracy

An insightful investigation of how and why the two major political parties have failed to appeal to the Latino vote—the second largest ethnic voting group in the country—and the impact it will have on American democracy and politics for decades to come.

In 2020, Latinos became the second largest ethnic voting group in the country. They make up the largest plurality of residents in the most populous states in the union, as well as the fastest segment of the most important swing states in the US Electoral College. Fitting neither the stereotype of the aggrieved minority voter nor the traditional assimilating immigrant group, Latinos are challenging both political parties’ notions of race, religious beliefs, economic success, and the American dream. Given their exploding numbers—and their growing ability to determine the fate of local, state, and national elections—you’d think the two major political parties would understand Latino voters. After all, their emergence on the national scene is not a new phenomenon. But they still don’t.

Republicans, not because of their best efforts but rather despite them, are just beginning to see a movement of Latinos toward the GOP. Democrats, for the moment, still win a commanding share of the Latino vote, but that share is dwindling fast. Now, in The Latino Century, veteran political consultant Mike Madrid uses thirty years of research and campaign experience at some of the highest levels on both sides of the aisle to address what might be the most critical questions of our time: Will the rise of Latino voters continue to foment the hyper-partisan and explosive tribalism of our age or will they usher in a new pluralism that advances the arc of social progress? How and why are both political parties so uniquely unprepared for the coming wave of Latino votes? And what must each party do to win those votes?

By answering these questions, The Latino Century explores the true meaning of America at a time of rapid cultural change, the founding principles of self-government and individual responsibility, and one man’s journey through a political party that has turned itself inside out.

Mike Madrid is a co-host of The Latino Vote podcast, a Republican consultant, co-founder of The Lincoln Project, and founder of GrassrootsLab.