Today’s News

Imperfect Paradise – Why I Wanted To Tell The Story Of What Happens After Deportation From The US To Mexico By: LAist
Why neither party gets Latino voters By: Think, from KERA
Stockton Book Signing for “The Latino Century” by Mike Madrid on July 31 By: California City News
Biden Looks to Tackle 3 Big Weaknesses as He Courts Latinos in Nevada By: The New York Times
How Trump Boosted His Latino and Black Support—by Ignoring Party Advice By: The Wall Street Journal
Watch live: Biden courts Latino voters in speech at annual UnidosUS conference By: The Hill
Latino Republicans and Independents Back Trump’s Deportation Plan, to a Point By: The New York Times
Biden aims to cut through voter disenchantment as he courts Latino voters at Las Vegas conference By: The Associated Press
Axios Vibes: Latino enthusiasm gap favors Trump By: Axios
GOP reps say Trump shooting, Vance pick will boost Latino support By: The Hill
The members of Congress pushing Biden to step aside are nearly all white. Reasons for a racial divide By: The Los Angeles Times
Trump widely unpopular among Black and Latino voters, poll analysis shows By: Axios
Rubio’s Endorsement of Trump Underscores Reversal for Latino Leader By: The New York Times
Biden Confronts Voter Disenchantment as He Courts Latino Voters at Las Vegas Conference By: TIME
Biden administration names former site of Texas ‘Mexican school’ as newest national park By: The Hill
Poll shows many Latino voters still on fence over Biden, Trump By: Las Vegas Review Journal
Biden says cooling political rhetoric doesn’t mean he’ll ‘stop telling the truth’ about Trump By: The Associated Press
Trump’s path to win Latino voters lies in the economy, Monica De La Cruz says By: Axios San Antonio
Republican party’s play for Latino voters is paying off. Hispanics explain why. By: USA Today

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Featured Opinions

The Future is Latina.

By Mike Madrid When Mayra Flores shocked the political establishment by winning a special election in a Texas congressional district…


How America’s Largest Minority Is Transforming Democracy


An insightful investigation of how and why the two major political parties have failed to appeal to the Latino vote—the second largest ethnic voting group in the country—and the impact it will have on American democracy and politics for decades to come.

In 2020, Latinos became the second largest ethnic voting group in the country. They make up the largest plurality of residents in the most populous states in the union, as well as the fastest segment of the most important swing states in the US Electoral College. Fitting neither the stereotype of the aggrieved minority voter nor the traditional assimilating immigrant group, Latinos are challenging both political parties’ notions of race, religious beliefs, economic success, and the American dream. Given their exploding numbers—and their growing ability to determine the fate of local, state, and national elections—you’d think the two major political parties would understand Latino voters. After all, their emergence on the national scene is not a new phenomenon. But they still don’t.

Republicans, not because of their best efforts but rather despite them, are just beginning to see a movement of Latinos toward the GOP. Democrats, for the moment, still win a commanding share of the Latino vote, but that share is dwindling fast. Now, in The Latino Century, veteran political consultant Mike Madrid uses thirty years of research and campaign experience at some of the highest levels on both sides of the aisle to address what might be the most critical questions of our time: Will the rise of Latino voters continue to foment the hyper-partisan and explosive tribalism of our age or will they usher in a new pluralism that advances the arc of social progress? How and why are both political parties so uniquely unprepared for the coming wave of Latino votes? And what must each party do to win those votes?

By answering these questions, The Latino Century explores the true meaning of America at a time of rapid cultural change, the founding principles of self-government and individual responsibility, and one man’s journey through a political party that has turned itself inside out.

Mike Madrid is a co-host of The Latino Vote podcast, a Republican consultant, co-founder of The Lincoln Project, and founder of GrassrootsLab.